After Nyege Nyege, Jinja gears up for World Tourism day

Despite the bad publicity that the Nyege Nyege music festival suffered after the State Minister for Ethics and Integrity Rev Fr Simon Lokodo attempted to ban it, the tourism sector is proud of the event given its potential to further boost Uganda’s tourism industry.

According to former minister Daudi Migereko who is the Board chairman of Uganda Tourism Board, the benefits for the country were enormous from the event parked 4-day-festival that was held at Jinja Nile Discovery Resort.

“I was part of the crowd that attended Nyege Nyege and I can confirm that I didn’t see any of those funny acts that they were talking about,” Migereko said during a press conference at the Ministry of Tourism Wildlife and Antiquities boardroom on Thursday.

L-R Daudi Migereko, Minister Godfrey Kiwanda and Uganda Wildlife Authority Executive Director Sam Mwandha.

“50% of the people at Nyege Nyege were foreigners who came different countries in Europe, there were also dance troupes from a number of African countries like Benin,” Migereko said.

The majority of these, he explained did not only stop in Jinja but visited our tourist attractions in the country.

The festival, Migereko said, served as pre-event to this year’s World Tourism Day which will be marked on September 27.

The Ministry of Tourism Wildlife and Antiquities has organised a series of activities to run throughout the week leading to the celebration of World Tourism Day.

The international theme for this year’s World Tourism Day is “Tourism and the Digital transformation.”

“This year’s World Tourism Day offers a unique opportunity to raise awareness on the potential contribution of digital technologies to sustainable tourism development while providing a platform for investment, partnerships and collaboration towards more responsible and inclusive tourism sector,” said Godfrey Kiwanda, the state minister for Tourism.

Kiwanda said that as part of the strategy to promote local tourism in Jinja and Busoga region as a whole, the Ministry has fixed a Tulambule Busoga which run two days on September 24 – 27.

It is aimed at showcasing the attractions in the region such as the Source of the Nile, Bishop Hannington’s murder site, cultural sites like Kigulu and Nhendha hills.