Malaysia takes tourism campaign to Dubai.

In August 2017, the Malaysian government launched a campaign dubbed Visit Malaysia 2020 which is intended to take 36 million tourists to the South East Asian country by the year 2020.

This weekend, the Malaysian Director General of Tourism Datuk Seri Mirza Mohammad Taiyab, will lead a delegation of 108 Malaysian participants from 69 organizations to attend the Arabian Travel Market (ATM) that opens in Dubai on April 22.

The Malaysian delegation will comprise of different hotels, resorts, travel agents, tourism product owners, and Malaysian states tourism offices representatives. During the 4-day event, the Malaysians will highlight their respective tourism products and services that are tailored carefully to cater for the Middle East market.

Datuk Seri Mirza will also launch “Visit Malaysia 2020” promotion campaign during the ATM expo that closes on April 25.

The campaign is planned to attract more tourists from Middle East to its shores by offering more benefits, better services and new attractions.

Datuk Seri Mirza Mohammad Taiyab, Director-General, Tourism Malaysia.

Datuk Seri Mirza is scheduled to meet with senior figures from the aviation, tourism and travel industry, and will also deliver a keynote address at the 1st International Conference at the University of Sharjah (Khorfakan Campus) on Sustainable tourism development.

In addition, Datuk Seri Mirza will host visitors and dignitaries at a Gala Dinner at one of the luxurious hotels in Dubai to thank Dubai’s tourism industry, as well as local media for their continued support to Malaysia’s tourism industry.

“Malaysia is proud to be associated with the Arabian Travel Market as the leading tourism event in the region, which will provide leading business opportunities in the Middle East. The Arabian Travel Market is of course an ideal platform for the Malaysian delegation to communicate and form strategic alliances with suppliers, which will help strengthen Malaysia’s presence in the Gulf region, ” Datuk Seri Mirza said

“The Malaysian participation in ATM aligns with Tourism Malaysia’s tremendous efforts to boost arrivals from this market by highlighting the country’s latest attractions, shopping destinations, family fun, eco adventure and tourism, honeymooners products, and luxury holidays,” he added.

Tourism Malaysia will launch number of packages during the Arabian Travel Market in cooperation with industry players in UAE such as Dnata Travel & Explore the Wonders.

Tourism Malaysia also is in discussion with Etihad Airways to start a marketing campaign for GCC and Egypt market.