Sheila Gashumba, Fik Fameika land deal to fight poverty


Media personality and NTV The Beat presenter, Sheila Gashumba and local musician Fik Fameika have been signed by Development Channel to promote the company’s Economic War.

Gashumba and Fik Fameika are both Development Channel ambassadors. The duo got this role in this Pan-African Economic war, to influence their following to join this war that is aimed at improving the livelihood of the people of Uganda.

Like Gashumba, Fik Fameika promised to use their social media following to address the company’s goals on Facebook, Instagram and Twitter.

Gashumba together with Fik Fameica’s manager signed individual contracts to create mileage for the company. The two agreed to share and comment on what has been posted by the company and talk about the company each time they appear on TV shows. In support of the Economic war, Gashumba said that Africa has been waiting for something like this. “The Economic war is the most influential war every African should be part of. Since there are global economic precedents that have attested to the fact that one company can lift a whole nation out of poverty,” Gashumba said adding that she is certain that Development Channel is here to change Africa and create a strong middle class.

“I am so grateful for this initiative and I encourage everyone to stick to my Facebook, twitter and Instagram accounts to know about this amazing company, Development channel,” she said.

While Fik Fameika commended Development Channel for the initiative to transform Africa from a third world economy to a sustainable economy.

“The idea of an Economic war will benefit the common man. African citizens should see this as a golden chance; if the idea of Economic War is embraced, families will have better lives.”

The two artistes signed the three months contract before Development Channel Chairman, Charles Lambert, witnessed by the company’s lawyers Sanyu Mukama Jamil and Joel Israel Kidandaire at the company’s head office in Kitintale in Kampala.